Post by Behind the Billboard

OOH That’s Nice - June 15th 2026 When the head cat of social media is away... the mice get editorial approval... YEY! you don't like it... don't even @ me.... Strongbow Over 50 poster executions are popping up at the same time in different parts of the UK, each one speaking the language of its area. It’s designed to feel super local even though it’s all united. Jono Holt, the founder and CEO of OTHERWAY, says, ‘Strongbow is the drink of the many, not the few.’ Grey Goose The Not So Dry Martini is perfectly timed to end the British summer after a week of sunshine, featuring a rain-laden Martini glass in Zoe Saldano’s hands. It’s topical and fun, especially with the storms that followed our one sunny week for the year in London! Levis: the World Cup winning OOH Ad, that’s not even an Ad. FIFA: ‘Levi’s, you’ll need to remove your branding from Levi’s Stadium during the tournament.’ Levi’s: ‘No problem.’ FIA: 'Ahh.' Levi's: 'What?' Michelob Ultra - and away from soccerball fever the US of A, this weekend, the New York Knicks won the NBA Championship for the first time in over 50 years—and I’m pretty sure the city is still partying.... judging by the slowness of my inbox today. This beer brand teamed up with BBDO Worldwide New York to celebrate the New York Knicks’ win with a cross-generational Times Square billboard and an inspiring spot ‘for the ages’. The campaign included extra spots across the city, on taxi tops, LinkNYC kiosks and MSG boards. Ginsters brings light-hearted fun to pastry lovers this National Sausage Roll Day, with real-life Gregs declaring their love for Ginsters iconic Sausage Roll. Leading the charge is Ginsters brand mascot Merryn, who cheekily put together a very special tasting panel—a group of people all legally named Greg. Mobile Media Digi-vans are on hand with the7stars and TBWA\London PaddyPower A giant foam finger. A World Cup. And a very Paddy Power way of stirring up football rivalries. The bookmaker has unveiled a cheeky OOH stunt that turns tournament banter into a giant public spectacle as fans get ready for the World Cup. Created by BBH London, it’s classic Paddy Power mischief. OOH THAT'S NICE is sponsored by View2fill - and we're now brining you some of their lovely photography as part of OTN weekly. You'll see their work with the watermark in the corner. If you get your campaigns photographed by the team there, we'll get access to them quicker and we're able to share them here! Behind the Billboard is supportive of #PowerfulPosters with Bauer Media Outdoor UK