Post by Gesa Pflitsch

𝐖𝐡𝐚𝐭 𝐬𝐡𝐚𝐩𝐞𝐬 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐮𝐫𝐨𝐩𝐞’𝐬 𝐦𝐮𝐬𝐬𝐞𝐥 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲? 🦪🌍 This week, we had the pleasure of hosting Nora Geirsdotter Bækkelund at BOKU University in Vienna. During her insightful lunch seminar, “𝑇ℎ𝑒 𝐻𝑎𝑟𝑑 𝑆ℎ𝑒𝑙𝑙: 𝐸𝑐𝑜𝑛𝑜𝑚𝑖𝑐, 𝑠𝑜𝑐𝑖𝑎𝑙 𝑎𝑛𝑑 𝑒𝑛𝑣𝑖𝑟𝑜𝑛𝑚𝑒𝑛𝑡𝑎𝑙 𝑑𝑖𝑚𝑒𝑛𝑠𝑖𝑜𝑛𝑠 𝑖𝑛 𝑡ℎ𝑒 𝑒𝑣𝑜𝑙𝑢𝑡𝑖𝑜𝑛 𝑜𝑓 𝑡ℎ𝑒 𝐸𝑢𝑟𝑜𝑝𝑒𝑎𝑛 𝑚𝑢𝑠𝑠𝑒𝑙 𝑖𝑛𝑑𝑢𝑠𝑡𝑟𝑦”, Nora shared a comparative perspective on how the industry has developed across four European countries and what challenges lie ahead. What stood out: 👉 The complex interplay between economic viability, environmental pressures, and social dynamics 👉 How historical pathways still shape today’s regional differences The seminar is part of her ongoing work in the Aquabalance - Sustainable Blue Economy Partnership project, which explores sustainable pathways for the European aquaculture industry. Beyond the seminar, we also had great discussions advancing our joint projects and reconnecting with many colleagues and friends, among others: Alexandra Frangenheim, Camilla Chlebna, Maximilian Benner, Simon Baumgartinger-Seiringer, Ulla Sever, Philipp Patuzzi, Birthe Uhlhorn, Meike Jungnickel, Verena Radinger-Peer😊 Thanks, Nora, for the inspiring exchange!