Post by German American Chamber of Commerce, Inc. – GACC New York

⚽ We are excited to announce the speaker lineup for our upcoming panel discussion, organized by the GACC New York during Germany Day at the German House of Soccer in New York City! 📅 June 22nd, 2026 🕒 3:15 PM – 4:00 PM 📍 German House of Soccer, New York City Sports Marketing Across Borders: Germany–U.S. Perspectives With the FIFA World Cup 2026 now underway, the sports industry on both sides of the Atlantic is entering a transformative new chapter. Join us for an engaging discussion on international sports marketing, global brand building, fan engagement, and the future of transatlantic partnerships in sports. We are delighted to welcome an outstanding panel of industry leaders: 🔹 Marcus Höfl – International sports business entrepreneur, investor, and strategic advisor; former Head of Global Soccer at Red Bull; advisor to the Seattle Seahawks and Orlando Magic; long-time representative of Franz Beckenbauer and manager of Dennis Schröder’s international partnerships. 🔹 Markus Kuhn – Former New York Football Giants defensive tackle and the first German-developed player ever drafted into the National Football League (NFL); today a leading ambassador connecting the German and American sports ecosystems. 🔹 JT McWalters – Senior Vice President, Global Partnerships at the Orlando Magic, responsible for the franchise’s international partnership strategy and global growth initiatives. 🎤 Moderated by Emmy Award-winning journalist Michael Gargiulo. As the World Cup shines a global spotlight on North America, this conversation will explore the opportunities, challenges, and trends shaping the future of sports business between Germany and the United States. We look forward to welcoming you to the German House of Soccer! #GermanyDay #GermanHouseOfSoccer #FIFAWorldCup2026 #WorldCup2026 #SportsBusiness #SportsMarketing #Transatlantic #GermanAmerican #GACCNY #DFB #Soccer #Football #NFL #NBA #NewYorkCity German Consulate General New York | DFB | 1014 - space for ideas | DAAD German Academic Exchange Service | Deutsches Haus at NYU | Deutsches Sprachdiplom der Kultusministerkonferenz | Deutsche Sprachschule New York at UNIS | German National Tourist Office | German Center for Research and Innovation (DWIH) New York | German International School New York | Goethe-Institut USA | Global School Brooklyn (GSB)) | Schulen: Partner der Zukunft | University Alliance Ruhr | ZfA Deutsche Auslandsschularbeit International