Post by Gerd Winandi-Martin
Head of Innovation & Transfer & Career & Corporate Services University of St.Gallen | Employer Branding | Talent Development | Career Engagement
Last week, I had the opportunity to spend two inspiring days in Berlin as part of my CAS AI Game Changer journey. ๐ ๐๐๐ฒ ๐: ๐๐จ๐ญ๐ข๐จ๐ง๐๐๐ & ๐๐๐ง๐ญ๐ฎ๐ซ๐ ๐๐๐รฉ ๐๐๐ซ๐ฅ๐ข๐ง We kicked things off at MotionLab.Berlin, where we met a range of startups working on bold, real-world innovations. What stood out most was the energy: people building, testing, failing, and iterating fast. Later at Venture Cafรฉ Berlin, the exchange with founders and innovators reinforced one key idea for me: innovation doesnโt happen in isolation - it thrives in communities. ๐ ๐๐๐ฒ ๐: ๐๐จ๐ซ๐ค๐ฌ๐ก๐จ๐ฉ โ๐ ๐ซ๐จ๐ฆ ๐๐๐๐ ๐ญ๐จ ๐๐ซ๐๐๐ญ๐ข๐๐: ๐๐๐ฏ๐๐ฅ๐จ๐ฉ๐ข๐ง๐ ๐๐ ๐๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง๐ฌโ The second day at Merantix AI Campus took a deeper, more structured dive into how AI projects actually get implemented. During the workshop, we didnโt just talk about AI, we worked through a hands-on case, built a structured approach, and even calculated implementation costs. A particularly valuable takeaway was a simple but powerful framework (see image ๐) to holistically evaluate AI initiatives before kickoff. It includes: โก๏ธ Value Proposition โ What real problem are we solving? Is there tangible business value? โก๏ธ Performance Indicators โ How do we measure success? โก๏ธ Organization โ Do we have the right people, skills, and setup? โก๏ธ Data & Technology โ Is the data available, and is the tech stack ready? โก๏ธ Operational Implications โ What changes in processes, roles, and workflows? โก๏ธ AI Life Cycle โ How do we ensure continuous improvement after launch? ๐ก My key learnings: AI success is less about the algorithm and more about clarity, structure, and execution. Many ideas fail not because theyโre bad, but because feasibility isnโt properly assessed upfront. Thinking in end-to-end processes (not just prototypes) is crucial. Cost transparency early on helps avoid โinnovation theaterโ and drives real decisions. A big thank you to Paulina Weiss and Alina Govoni for facilitating such a hands-on and insightful workshop! Iโm taking away not just inspiration, but also practical tools I can apply immediately. Curious: How do you currently evaluate whether an AI idea is worth pursuing? Maria Anselmi Jelena Brdar Manuel Eicher Alexander Fรผrer Oscar Lopez Tejido Faizal N. Hayal Oezkan Andreea Schiopu Sandra Siehler Dr. Andreas Tschuor David Vuckovic Patrick Meyer Executive Education Universitรคt Zรผrich