Post by Gerd Winandi-Martin

Head of Innovation & Transfer & Career & Corporate Services University of St.Gallen | Employer Branding | Talent Development | Career Engagement

Last week, I had the opportunity to spend two inspiring days in Berlin as part of my CAS AI Game Changer journey. ๐Ÿ“ ๐ƒ๐š๐ฒ ๐Ÿ: ๐Œ๐จ๐ญ๐ข๐จ๐ง๐‹๐š๐› & ๐•๐ž๐ง๐ญ๐ฎ๐ซ๐ž ๐‚๐š๐Ÿรฉ ๐๐ž๐ซ๐ฅ๐ข๐ง We kicked things off at MotionLab.Berlin, where we met a range of startups working on bold, real-world innovations. What stood out most was the energy: people building, testing, failing, and iterating fast. Later at Venture Cafรฉ Berlin, the exchange with founders and innovators reinforced one key idea for me: innovation doesnโ€™t happen in isolation - it thrives in communities. ๐Ÿ“ ๐ƒ๐š๐ฒ ๐Ÿ: ๐–๐จ๐ซ๐ค๐ฌ๐ก๐จ๐ฉ โ€œ๐…๐ซ๐จ๐ฆ ๐ˆ๐๐ž๐š ๐ญ๐จ ๐๐ซ๐š๐œ๐ญ๐ข๐œ๐ž: ๐ƒ๐ž๐ฏ๐ž๐ฅ๐จ๐ฉ๐ข๐ง๐  ๐€๐ˆ ๐’๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง๐ฌโ€ The second day at Merantix AI Campus took a deeper, more structured dive into how AI projects actually get implemented. During the workshop, we didnโ€™t just talk about AI, we worked through a hands-on case, built a structured approach, and even calculated implementation costs. A particularly valuable takeaway was a simple but powerful framework (see image ๐Ÿ‘‡) to holistically evaluate AI initiatives before kickoff. It includes: โžก๏ธ Value Proposition โ€“ What real problem are we solving? Is there tangible business value? โžก๏ธ Performance Indicators โ€“ How do we measure success? โžก๏ธ Organization โ€“ Do we have the right people, skills, and setup? โžก๏ธ Data & Technology โ€“ Is the data available, and is the tech stack ready? โžก๏ธ Operational Implications โ€“ What changes in processes, roles, and workflows? โžก๏ธ AI Life Cycle โ€“ How do we ensure continuous improvement after launch? ๐Ÿ’ก My key learnings: AI success is less about the algorithm and more about clarity, structure, and execution. Many ideas fail not because theyโ€™re bad, but because feasibility isnโ€™t properly assessed upfront. Thinking in end-to-end processes (not just prototypes) is crucial. Cost transparency early on helps avoid โ€œinnovation theaterโ€ and drives real decisions. A big thank you to Paulina Weiss and Alina Govoni for facilitating such a hands-on and insightful workshop! Iโ€™m taking away not just inspiration, but also practical tools I can apply immediately. Curious: How do you currently evaluate whether an AI idea is worth pursuing? Maria Anselmi Jelena Brdar Manuel Eicher Alexander Fรผrer Oscar Lopez Tejido Faizal N. Hayal Oezkan Andreea Schiopu Sandra Siehler Dr. Andreas Tschuor David Vuckovic Patrick Meyer Executive Education Universitรคt Zรผrich

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