Post by Gerard Gómez Bouizgarene
Connecting Brands, Clubs & Athletes in Professional Football | Sports Business & Partnerships
Spain drew 0-0 with Cape Verde yesterday to open the World Cup. Disappointing? Yes. But what kept me thinking wasn't the result – it was watching that game knowing Fermín López wasn't on the pitch. His late-season injury with Barça was brutal timing. The kind of player who can flip a game with one long-range strike, one diagonal ball, one moment of sharp thinking in the final third. Spain missed that yesterday. You could feel the gap. What I can share is that we completed an activation with him through MVPs.com – and he's already locked in on coming back. That focus isn't surprising if you know him at all. Secured some signed product for the fans. There'll be a lot of moments to celebrate once he's back on the pitch — for club and country. A few shots from the signing session below.