Post by Georgina Lira

The combination of branding, sustainability and strategy is something I care about. One of the projects I am particularly proud of was helping Renewd® to be recognised as one of the pioneers in the European Commission’s Sustainable Consumption Pledges. From 2022 to 2024, I worked on the brand and communication strategy for our commitment, combining sustainability goals with clear messaging and PR measures that helped us increase our visibility and build trust. In this article, I have summarised some of the key learnings from this experience.