Post by Georgetown University
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Social media has transformed how people encounter information and how they participate in public conversation. Platforms make it possible for individuals — not only institutions — to reach large audiences, and for audiences themselves to determine what gains visibility by choosing what to share, like or remix. That dynamic has elevated the role of influencers: figures who combine personal connection with the capacity to drive narratives, said Renee DiResta, associate research professor at the Georgetown University McCourt School of Public Policy. Their success often depends on producing content that resonates strongly within their niche community, which can sometimes mean amplifying divisive material, she said. Read the full story: http://bit.ly/4qfXq9A
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