Post by George Rousos

Bentley/Maserati Manager | Luxury Automotive | Brand Growth Strategist | Digital Innovation | Generate Results. Bringing together Digital practice with a human creativity/International Global Brands/CIM Member

Out on the road, BMW is the epitome of driving pleasure, while online racking up the likes. More than one million subscribers regularly follow the videos posted by BMW. And now YouTube has presented the BMW marketing team with the “Golden Button Award” in recognition of its success in engaging an audience immersed in both the automotive and online worlds. BMW was once again rated “the hottest auto brand on YouTube” “The Small Escape” – a short film with high production values released last year. Set in the divided Berlin of the 1960s, it tells the story of an escape across the border between East and West in a BMW Isetta, and has notched up more than 23 million views.

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