Post by Gebr. Heinemann

𝐒𝐮𝐦𝐦𝐞𝐫 𝐅𝐫𝐢𝐝𝐚𝐲𝐬 𝐝𝐞𝐛𝐮𝐭𝐬 𝐢𝐧 𝐭𝐫𝐚𝐯𝐞𝐥 𝐫𝐞𝐭𝐚𝐢𝐥 – 𝐰𝐢𝐭𝐡 𝐆𝐞𝐛𝐫. 𝐇𝐞𝐢𝐧𝐞𝐦𝐚𝐧𝐧 𝐚𝐧𝐝 𝐞𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐞 𝐚𝐯𝐚𝐢𝐥𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐢𝐧 𝐍𝐨𝐫𝐰𝐚𝐲  The popular beauty brand Summer Fridays has launched in travel retail and is now available at Oslo, Bergen, Trondheim, and Stavanger airports through our joint venture Travel Retail Norway AS. For us, this represents a major step in opening the travel retail channel to a highly sought‑after, iconic beauty brand and translating its strong consumer demand into the airport environment.  It’s a true milestone, as Summer Fridays is entering the Norwegian market for the very first time – even ahead of domestic retail, and exclusively through Gebr. Heinemann.    The assortment features many of the brand’s most sought-after products, including the iconic Jet Lag Eye Patches as well as a dedicated Lip Butter Balm set that has been developed exclusively for travel retail.    “Since the launch of Jet Lag Mask, Summer Fridays has been dedicated to creating effortless beauty products designed for modern lifestyles, with travel serving as a natural extension of the brand experience. Summer Fridays expansion into travel retail marks an exciting milestone, enabling us to connect with our community around the world in an environment that inspires discovery and convenience. We are pleased to partner with Gebr. Heinemann, whose deep understanding of today’s traveler and expertise in creating engaging retail experiences make them an ideal partner as we continue to grow our global presence”, states Rebecca Alexis, Senior Vice President, Global Sales & Education, Summer Fridays.    “With Summer Fridays, we are introducing a brand that resonates strongly with a new generation of consumers. This launch underlines how we bring highly relevant beauty brands into travel retail at the right moment and in the right markets, which is at the heart of our curated assortment strategy”, says Britta Hoffmann, Director Commercial Global Beauty, Gebr. Heinemann.    The launch has been realized in close collaboration with Antoine Lafourcade and Ed Forrest of Flair Brand Partners, whose strong focus on building and scaling brands in travel retail has been instrumental in bringing Summer Fridays into the channel and shaping its roll-out.    Following the launch in Norway, Summer Fridays will be introduced to further locations across Europe, including Vienna, Budapest, and Keflavík.    A big thank you to all teams involved across markets and functions, to Summer Fridays and our partners at Flair Brand Partners for the excellent collaboration in making this launch possible. Britta Hoffmann, Tore Hov, Marianne Jensen, Tina Beate Berg, Inger Friedrich, Rachel Mensah, Marianna Hewitt, Lauren Ireland, Antoine Lafourcade, Ed Forrest #TravelRetail #TravelRetailNorway #Beauty #SummerFridays #Heinemann #NewLaunch