Post by GCI Health

Many of us were drawn to healthcare communications because of our personal experiences – whether our own health or the health of our family or friends.   That shared empathy is the foundation of our work, and it’s why we created Impact Week, a global initiative that gives our team the space to reflect on how health shapes our lives and the opportunity to spend a week creating positive impact for others. Our team members around the world shared deeply moving stories of what fuels their passion. We are incredibly proud to honor this year's global recipients: 🧡 Katarzyna Elliott-Maksymowicz, who shared a poignant, literary reflection on her grandmother’s journey with cognitive impairment, reminding us of the tender human experience at the heart of neurological health. 🧡 Ben Jones, who delivered a powerful reflection on his father's health journey, illustrating how empathy and overlooked nuances in caregiver stories can dramatically reshape and improve healthcare communications. We also want to celebrate our Creative Storyteller honorees, whose heartfelt reflections reminded us health is never to be taken for granted: Sara Kheireddine MSc, GMBPsS, Heather Linnell, Priya Patel, and Margaret Price! It’s our lived experiences that fuel our mission to turn innovation into impact — both for the loved ones who inspire us, and for the people around the world who need it most.