Post by GCI Health

Balancing human trust and algorithmic reach is a must for pharma companies, and it was a defining topic of discussion at #CannesLions2026 this year. At WPP's panel, “𝐓𝐡𝐞 𝐍𝐞𝐰 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞 𝐄𝐪𝐮𝐚𝐭𝐢𝐨𝐧: 𝐁𝐚𝐥𝐚𝐧𝐜𝐢𝐧𝐠 𝐇𝐮𝐦𝐚𝐧 𝐓𝐫𝐮𝐬𝐭 & 𝐀𝐥𝐠𝐨𝐫𝐢𝐭𝐡𝐦𝐢𝐜 𝐑𝐞𝐚𝐜𝐡,” GCI Health’s Joe Malunda joined Jason Xenopoulos, (VML), Julie Keenan (Johnson & Johnson) and Michelle Rodemers Marino (Reddit, Inc.) for a dynamic discussion on how to build and maintain credibility when algorithms increasingly shape discovery. As Joe shared during the session: "𝐇𝐞𝐚𝐥𝐭𝐡𝐜𝐚𝐫𝐞 𝐢𝐬 𝐟𝐢𝐧𝐚𝐥𝐥𝐲 𝐭𝐡𝐞 𝐭𝐢𝐩 𝐨𝐟 𝐭𝐡𝐞 𝐬𝐩𝐞𝐚𝐫 𝐟𝐨𝐫 𝐚𝐝𝐨𝐩𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧—𝐬𝐞𝐭𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐩𝐚𝐜𝐞 𝐟𝐨𝐫 𝐨𝐭𝐡𝐞𝐫 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞𝐬, 𝐛𝐞𝐜𝐚𝐮𝐬𝐞 𝐭𝐡𝐞 𝐜𝐨𝐧𝐬𝐞𝐪𝐮𝐞𝐧𝐜𝐞𝐬 𝐨𝐟 𝐠𝐞𝐭𝐭𝐢𝐧𝐠 𝐢𝐭 𝐰𝐫𝐨𝐧𝐠 𝐚𝐫𝐞 𝐩𝐫𝐨𝐟𝐨𝐮𝐧𝐝.”