Post by Griffith College Dublin

We were delighted to welcome Eabha Griffin-Kelly, Account Manager at Carr Communications, to speak with our MSc in International Business and MSc in Global Brand Management learners. Eabha shared her expertise in marketing and communications, offering valuable insights into building impactful, creative campaigns across the public, semi-state, and non-profit sectors. Drawing on her experience working with organisations such as Tóchar, RSA and EU Horizon, she highlighted the importance of strong media strategy, storytelling and audience engagement in delivering meaningful results. It was especially inspiring to learn more about Tóchar, a Midlands-based nature restoration project focused on education, community development and raising public awareness, a great example of purpose-driven communications in action, alongside her work on child safety in the RSA and many impactful EU Horizon projects. A sincere thank you to Eabha for taking the time to share her knowledge, and to Fódhla O'Connell-Grennell, Module Leader, for organising this engaging session.