Post by Gardelli specialty coffees
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Gardelli’s story of roasting coffee Rubens’ first roasting machine was handmade by his handy friend Beppe, nicknamed “Beppe Genio” [Beppe the Genius]. It takes time to make the best version of the roasting machine - back in the days, the commercially produced ones were very expensive, inaccessible to Rubens, and the help from Beppe was fundamental: it allowed roasting larger quantities of coffee, so that Rubens could continue studying and improving his craft and. Until this day Rubens roasts himself, although using a different roaster, because what he wants most is to be able to give the same high-quality standard to every person who decides to buy his coffee. This makes a difference and gives value to the artisanal work: quality, precision, and passion for what you do. The message we want to send with the story is this: if you have a dream, don’t let anyone take it away. Anyway, nothing happens by chance: have you read the name of the roasting machine? #GardelliSC #AcidityIsNotAcrime #PinkDifferent #GardelliCoffees #CoffeeRoasting #MicroRoastery