Post by Gabriela García Jurado Velázquez

One day before the World Cup kicks off, I couldn’t missed the opportunity to share a campaign that I’m especially proud of… In Mexico, when we want to say that someone is ready, energized, and giving their best, we say: “ponerse las pilas”, so bringing that iconic expression to life with the brand behind the world’s longest-lasting battery-pila made this campaign even more special #Energizer. “México con las pilas bien puestas” was born from the ambition to do something different, creating a powerful local idea that captures the passion of Mexican fans and the love we feel for #LaSelecciónNacionaldeMexico. This campaign would not have been possible without the support and collaboration of incredible people across our global and local teams. Thank you to everyone who helped turn this idea into reality! Proud of what we achieved and excited to see everybody with its batteries fully charged. 🇲🇽⚽🔋 #Energizer #Marketing #Teamwork #LaPilaOficialdelaSeleccion Daniel Guillén Brayan Alvarez Guido De Vito Amanda Broderick Adán Manuel García Vanessa Gomez Luis Alberto Pineda Alvarez Ivette Reyes Alvarez Tostado Gustavo Paz Alejandro Rodríguez López Luis Fabián