Post by Gal Rapoport

Yesterday we were on stage at CommerceNext in New York for the Startup Showcase. Standing in front of a room full of people who run commerce at scale, talking about a problem most of them deal with every day, 96% of site visitors are completely invisible to their systems, and what it actually takes to fix that. The reaction was honest. People get it. The cold-start problem is real. Anonymous traffic is the majority. And the tools most teams rely on weren't built for that reality, while lacking the context generation layer. Most teams are trying to personalize, decide, and convert, with a blindfold on. That's the gap Kahoona exists to close. Not with a workaround. With infrastructure that generates context from scratch, from micro-interactions, from the very first page view, on every visitor, including the ones no other system can see. The room was full of people running commerce at real scale. And the questions after the stage weren't about category or concept. They were about results, timelines, and how fast they could get started. That's when you know something has shifted. Still a lot of work to do. But moments like this remind you that the problem is real, the timing is right, and the people who feel this pain every day are ready for a real answer. Grateful to CommerceNext for the platform and to the team for making this one count. Back to work. We're still around at Booth #SU17, stop by and say hello!