Post by Gabriella Kuiters
Marketing Manager Spirits | Moët Hennessy ANZ | LVMH | ex-Management Consultant
BELVEDERE x F1 AUSTRALIA 2026 Last week Belvedere started the F1 2026 season with a BANG, truly bringing to life the ethos that After the Speed, Comes the Spectacle. CHAPTER ONE: DIRTY BREW ARRIVES ON & OFF TRACK, our new Organic Vodka meets the taste of robusta coffee arrives at CLUB DIRTY BREW on-track at the elevated AMEX lounge, and at luxury venues off track with core serves, such as the gorgeous affogato at Grill Americano. CHAPTER TWO: THE GARAGE BY BELVEDERE COMES TO LIFE FOR THE FIRST TIME, featuring an unprecedented, electric 90-minute set from Tame Impala’s Kevin Parker immersed in a world of concrete, neon and metallics, the ultimate luxury garage featuring a full-size F1 car adorned with Belvedere bottles. CHAPTER THREE: HOUSE OF 10 ELEVATES to Melbourne’s most luxurious speakeasy-style venue Le Club. Caviar, Belvedere 10 Martinis and a red-hot dancefloor finished the weekend on a high. A HUGE thank you to the Maison dream team who made it all happen and provides us with endless inspiration Gemma Parkinson, Francesco Fraschetti, Mattia Moscone, Nathan BENFRECH, and Tara Sorensen. The incredible local team with Anna Hensen who led the charge, Scott Bowie and Nausicaa Charrier for their unwavering support and Kaysie Direen, Dianna Mannion and Arpi Achadjian who ensured we could tell the world all about it! Also to our partners BLACK Communications & Studio Messa, particularly Sophie Curtis and Jason Alexander Lee 🍸 🖤 🏎️