Post by Gabriel R.

One German word in your Amazon title can get you a legal bill. Most US sellers have never heard of it. In Germany, advertising with "Testsieger" (test winner) — or "Nr. 1", or "the best" — without a cited, visible source next to the claim is treated as misleading under competition law (UWG). The penalty isn't from Amazon. It's an Abmahnung: a formal cease-and-desist from a competitor's lawyer, with costs attached. It's an entire cottage industry over there, and listings translated from US copy are the easiest targets. German courts (BGH) have been clear: the source has to be legible and right next to the claim — not buried in the fine print. Rule of thumb: if a claim would impress a shopper, a German lawyer can probably challenge it. Either cite a real source, or cut it. I screen for this in every listing. It's the kind of thing AI translation will happily leave in. Selling into Germany? My free guide breaks down the compliance traps that catch foreign sellers → markt-reif.com