Post by G2

Name: Yesterday, we unpacked a shift every GTM team is feeling: Buyers are researching more, in more place
Uploaded: 2026-03-26T15:06:05.345Z
Channel: G2
Description: Yesterday, we unpacked a shift every GTM team is feeling: Buyers are researching more, in more places, before you ever hear from them. AI is part of it. Peer reviews are part of it. The signals they

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Yesterday, we unpacked a shift every GTM team is feeling: Buyers are researching more, in more places, before you ever hear from them. AI is part of it. Peer reviews are part of it. The signals they leave behind? ✨That’s the opportunity✨. We covered what this means and how to act on it at our Q1 Innovation Event. Watch on-demand or read the recap below👇

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