Post by G2

Name: Most teams think of buyer intent as a lead gen tool. But what if it’s actually one of your best too
Uploaded: 2026-06-16T21:04:59.633Z
Channel: G2
Description: Most teams think of buyer intent as a lead gen tool. But what if it’s actually one of your best tools for nurturing deals, strengthening customer relationships, and understanding what’s happening ins

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Most teams think of buyer intent as a lead gen tool. But what if it’s actually one of your best tools for nurturing deals, strengthening customer relationships, and understanding what’s happening inside an account? Alexandria Snow (she/her) shares why GTM teams need to rethink how they use intent data in the AI era 👇 in her conversation with Demandbase's Tom Keefe. Watch the full webinar on demand below ⬇️

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