Post by G+D Netcetera

🛒 Cart abandonment at checkout is one of the most studied problems in e-commerce. And one of the most persistent. A significant share of it comes down to friction: the moment a shopper has to find their card, type in the number, remember a password, or start over because autofill failed. That moment is where the sale is lost. Click to Pay was designed specifically for that gap. One click, stored card data, automatic device recognition, no credentials entered, no interruption to the journey. 💳 If you are evaluating how to reduce abandonment rates while keeping authentication intact, it's worth a look 👇 https://lnkd.in/dzDAFiZD