Post by Future Mind a Solita Company

ABOUT YOU is launching its marketplace in Poland just as TikTok Shop enters the market, bringing two very different visions of fashion e-commerce face-to-face. ⚔️ Emil Waszkowski, VP of Commercial Development at Future Mind, a Solita Company, broke down the strategy for dlahandlu.pl. Zalando is running a deliberate diversification play, with each brand serving a different segment: Zalando for higher and upper-middle income customers, Lounge by Zalando for outlet, ABOUT YOU for Gen Z, leaning into personalization, content, and discovery. ✨ In Emil's words: "There's room for more fashion e-commerce players in Poland, but gaining attention and acquiring customers is getting harder." 🛍️ Read it now. 🔽  https://lnkd.in/d8H2XA4E