Post by Future Market Insights, Inc.

Margarine is easy to dismiss as an old butter substitute. That misses what is happening in the category. The market is being pulled in two directions at once: households still care about price, while food brands and consumers are also looking at plant-based positioning and functional use. So the question is changing. It is no longer just: “Will people still buy margarine?” It is: “Can margarine be repositioned as a practical, modern food choice instead of a legacy spread?” That is where the category gets interesting.

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