Post by Financial Times Sofia

Today, FT Sofia is celebrating Baba Marta. On 1 March, we mark a much loved Bulgarian tradition that welcomes the arrival of spring and symbolises health, luck and new beginnings. Red for life and energy. White for purity and hope. ❤️🤍 Across our Sofia office, you will spot touches of red and white as we exchange martenitsi and celebrate together. It is a proud moment to share a local tradition with our global colleagues and to see it embraced as part of our wider culture. At FT Sofia, we value the perspectives, heritage and experiences that shape our teams. Celebrating Baba Marta is one of the many ways we recognise what makes our community unique. #LifeAtFT #BuildANewsworthyCareer #BabaMarta #BulgarianCulture