Post by Freudenberg Home and Cleaning Solutions

We are proud to share that Vileda continues to be the Number 1 selling brand in Europe for both Cleaning Tools and Spin Mops for 2025!* 🎉 This reflects the trust millions of consumers place in our brand – and shows how important it is to continuously evolve products to meet everyday needs. Behind these results are a strong brand, long-term commitment as well as teams working every day to better understand consumers and translate insights into innovation. Congratulations to all teams involved – and thank you to our consumers and partners for their trust. *Source: Circana, Grocery Channel, DE, ES, FR, GR, IT, NL, & UK Combined, Mechanical Household Cleaning Tools (excl. Laundry and E-Cleaning), Floor Cleaning, & Spin Mops, Value Sales, Jan – Dec 2025 #Vileda #FHCS #Innovation #CleaningTools #SpinMops #ConsumerInsights