Post by Freudenberg Home and Cleaning Solutions

𝗔𝘄𝗮𝗿𝗱-𝘄𝗶𝗻𝗻𝗶𝗻𝗴 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗶𝗻 𝗜𝗯𝗲𝗿𝗶𝗰𝗮!   Our Iberica Sales Organization has been recognized at the Best!N Beauty Awards 2026 – a prestigious industry accolade in Spain for marketing and brand experiences across Beauty, Personal Care and Home Care.   The award celebrates our first ever “Turbo Championship” consumer activation event series, where the team transformed a routine #cleaning task into a fun and fast-paced challenge for 800 participants in stores in #Barcelona and #Madrid – the winners taking home a selection of #Vileda products to enjoy at home. Hosted in partnership with leading hypermarkets the events strengthened client relationships and boosted sales.   This achievement reflects our continued commitment to consumer centricity, innovation and impactful brand experience. What makes this recognition especially meaningful is the strong lineup across all categories, including leading global players such as Unilever, P&G, Henkel, L’Oréal, Coty and Johnson & Johnson.   A big congrats also to Aloja Experience, who co-developed and delivered the activation.

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