Post by Fressnapf | Maxi Zoo

Natural. Easy. Frish! 🐶 This week, we launched REAL NATURE frish in Germany. Other countries like Austria, Poland and Luxembourg will follow soon!   With this, we’re bringing together fresh ingredients and the quality of home-style preparation — to offer a solution that is nutritious for dogs and practical for pet parents. At the same time, it reflects key developments in our industry: premiumization, pets as family members, rise of fresh and frozen feeding and a growing focus on health. Why this matters to us:  We see that pet parents are not just choosing products — they are looking for orientation and reassurance. Because nutrition plays a central role in their pet’s wellbeing. What consistently shapes their expectations:  high-quality, nutrient-rich and varied food.  REAL NATURE frish is our answer to these needs — built on what our customers value and the experience we bring as Europe’s leading pet retailer. Our approach:  Natural – freshly cooked.  👉 Fresh frozen meal – made from natural ingredients  👉 Like freshly cooked – original and tailored to dogs’ nutritional needs   👉 Thoughtfully developed to be simple and safe  👉 A balanced combination of quality and everyday convenience Yet another example of how we, as Europe’s No. 1, are driving the industry forward together with our partners, leveraging years of expertise and valuable insights into our target audiences.