Post by FreshFruitPortal.com

In a new opinion piece for FreshFruitPortal.com, agricultural engineer and consultant Betina Ernst makes a sharp argument: patented table grape varieties have stopped being a competitive advantage and become a basic requirement for global trade. Ernst's analysis goes deeper than varietal renewal. She maps the slow, uneven diversification away from the US and Europe — which still absorb 90 percent of Southern Hemisphere shipments — toward emerging markets in Asia and Latin America. She also revisits the persistent logistics complexity inherent to one of the most perishable categories in fresh produce. For grape exporters, importers, and anyone thinking about long-term strategy in this category, Ernst's piece offers a clear-eyed structural read on where the real challenges remain, even amid decades of category success. What does Ernst identify as the biggest unresolved challenge — and where does she see real opportunity? Full opinion: 🔗 https://lnkd.in/ePFPUmXr #TableGrapes #SouthernHemisphere #FreshProduce #AgriTrade