Post by Freight & Trade Alliance (FTA)

Paul Zalai interviewed Zubin Appoo CEO WiseTech Global  for an insightful discussion on leadership, innovation, and the future of global logistics technology. Zubin reflected on stepping into the role following founder Richard White , highlighting the balance between continuity and new direction. His early focus includes strengthening customer partnerships, driving innovation across the CargoWise platform, and nurturing WiseTech’s progressive culture to attract top global talent. He outlined WiseTech’s strategic priorities — continued growth through both acquisition and organic innovation, deeper customer integration, and the use of AI, automation, and cybersecurity to deliver smarter, more resilient supply chains. A major announcement was the move to make the WiseTech Academy subscription free for all CargoWise users, supporting industry-wide capability and professional development. Zubin also hinted at a new commercial model for CargoWise, to be revealed soon. A strong message throughout: WiseTech remains focused on innovation, sustainability, and long-term industry partnerships to build a smarter, greener, and more connected global logistics community. Recording now available https://lnkd.in/gAezXfV8