Post by Freedom Holding Corp.

We Are Transitioning to a Unified Freedom Brand The Freedom digital ecosystem is undergoing a rebranding. From now on, all companies within the group will operate under the single Freedom brand across all countries where we are present. Additional prefixes and descriptors in company names will no longer be used. This is a natural stage in our development. The company began its journey with a single business line and gradually expanded its product portfolio, launched new services, and entered new markets. Today, Freedom is a large digital ecosystem that brings together multiple businesses and countries. In 2022, the company dropped the word Finance from its name, highlighting that it had grown far beyond financial services. Now, we are taking the next step. "Today, we are building a global company. And a truly global company is built on a unified brand, unified standards, and a unified strategy," says Timur Turlov, Chief Executive Officer of Freedom Holding Corp.. For our customers, everything becomes simpler. Previously, our services were often perceived as separate brands within the group. Now, they are all parts of one Freedom ecosystem, sharing a common visual identity, a unified approach, and clear connections between products. Rebranding is not just about a new name. It reflects deeper integration across our services, enabling a seamless user experience and faster rollout of new products. Wherever people use our services, they will know that Freedom stands behind them. The transition will be implemented gradually, while all new initiatives are already being launched under the unified brand. We are confident that this is the moment when the true potential of everything we have built together is revealed—the synergy that emerges when all Freedom companies operate as one unified system.

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