Post by Frederic Van Camp
Heading up Marketing Communications for Europe at James Hardie | Driving Sales Growth and Digital Transformation
Today marks a truly special milestone for all of us at James Hardie Europe. With the opening of our new, state-of-the-art fermacell® production line in Orejo, we are taking an important step in strengthening our footprint in key segments such as modern timber frame construction, innovative flooring systems and efficient dry lining solutions across Europe. Personally, I am genuinely impressed by what our teammates in Operations have accomplished. This expansion represents a real step change in efficiency, quality, and sustainable production. What stands out most to me is the mindset behind it: despite ongoing economical and geopolitical uncertainties, delivering a project of this scale on time, on budget, and at such high standard is a remarkable achievement. It reflects true teamwork and pride in doing the right thing — guided by a clear strategic game plan for Europe connecting Commercial and Production. A big thank you to everyone involved for setting such a strong example. 🚀