Post by Fraport AG

People travel for many different reasons, but they all have one thing in common: during their journey, they are especially open to new experiences. And this is exactly where Retail Media Impact comes in. 👇 Retail Media Impact combines the expertise of Fraport, Frankfurt Airport Retail (FAR) and Media Frankfurt GmbH, bringing together airport operations, retail and media solutions in one integrated ecosystem for brands. The goal: creating meaningful brand experiences throughout the passenger journey at Frankfurt Airport. “Through Retail Media Impact, we create experiences that capture attention, spark emotions and leave a lasting impression. Here, brands do more than gain visibility – they become part of the travel experience,” says Babett Stapel, Senior Executive Vice President Retail & Real Estate at Fraport AG. Recent campaigns demonstrate the power of this approach: - Apple Pay expanded its airport-wide campaign in 2025, focusing on Terminal 1 and FRA’s long-distance train station. Various promotional elements created a seamless consumer journey right through to the point of sale. - Jägermeister has been combining high-impact media placements from Media Frankfurt with targeted retail opportunities through FAR since July 2026, creating an integrated activation that reaches travelers across the airport while supporting sales. - Toblerone engages passengers with eye-catching installations, retail activations, a voucher prize draw and a charity auction, creating rewarding and memorable brand experiences.    This is how campaigns become more than advertising. At FRA, they become part of the journey. Or, as Martin Korosec, Managing Director of Media Frankfurt, says: “Retail Media Impact transforms communication into real impact and turns brands into genuine travel companions.” #FrankfurtAirport #retail #travel #fraport #ConnectingTheWorldWithTomorrow