Post by franklyfluent

Love conquers all. And in #2020 ‘all’ came to include social distancing and not being able to see the lower half of your prospective partner’s face. It was against this backdrop that #dating #app Bumble launched a campaign to encourage people to #date (safely) even in these bizarre times. There was no way the copy-led campaign, full of puns and clever wordplay, could be literally translated into a new #language. Which is why, when the time came to launch in #Germany, #Bumble campaign creator Alexandre Holder enlisted #franklyfluent’s help. German Editor extraordinaire Anna van Ommen was charged with overseeing the #adaptation, sorting the killer from the filler, and making sure the #campaign rang true for a #German audience. Check out some of the results here. English #translations: ‘Dein Park oder mein Park?’ = ‘Your park or mine?’ ‘Liebe passiert, wenn man am wenigsten damit rechnet. Zum Beispiel 2020.’ = ‘Love happens when you least expect it. For example, in 2020.’ ‘Wir lieben in besonderen Zeiten.’ = ‘We love in extraordinary times.’ #branding #advertising #marketing #creativetranslation #transcreation #datingapp #coronavirus #covid19 #coronavirusdating #lockdowndating #germany #germanlanguage #germantranslation #copywriting