Post by Frankfurt School of Finance & Management

In a recent Customer Strategy Dialogue at Frankfurt School, Prof. Christian Schulze sat down with Isabel Bonacker, co-owner of BABOR BEAUTY GROUP and third-generation leader of the company founded by her grandfather. The conversation explored a question many organisations face: when should you protect a successful model and when should you be willing to reinvent it? From expanding into new channels despite industry scepticism to balancing growth with sustainability and building more diverse leadership teams, Isabel Bonacker shared the decisions, trade-offs and lessons behind Babor’s development over the past decade. 👉Watch the video here: https://lnkd.in/dtE56K2W