Post by McCann Singapore (Team Unilever @Omnicom)

We’re delighted to bring home a 2025 APAC Effie for our multi-market work and collaboration with CLEAR Men!   This win demonstrates the power of a unified regional strategy that still honors the changing consumer habits and perceptions of individual markets. From Vietnam to Thailand, we invited Gen Z men to see shampoo in a new light, connecting a central idea across cultures while staying true to local voices.   Huge thanks to our teams, clients and partners who made this possible.   Read more about our winning campaign: [https://lnkd.in/g8-sDmTH] Mohamed Elsharkawy Paul Michaele Loiz Sean Lee See Kai Caryn Koh Fang Yi, L. Delise Lim Clara Chiang Andrea Cappi Paul Soon Gonzalo Olivera Subarna Prabhakar Daniel Kee Andrew Ho Pearlyn Chang Ernest Chin Ernest Kok Claudius Keng Cleef Chong Hweeling K. Vishant Tejwani Julie Chua