Post by McCann Singapore (Team Unilever @Omnicom)

"In 2026, the creative industry faces not a single disruption, but a cascading sequence of shifts that require orchestration over fragmentation. Our north star remains unchanged: to build admired, effective work grounded in intelligence, creativity and shared belief—where influence is earned, not assumed."    Insightful words from our CEO Paul Soon, who was recently featured in MARKETING-INTERACTIVE's wrap-up of Singapore's leading creative thinkers to understand where the industry is headed next.    From considering their appearance on LLMs, to integrating live-stream ecosystems, technology is essential to reclaiming brand influence, but only if this accompanied by a renewed commitment to talent—retaining, rewarding and inspiring people who want to do work that performs and resonates.   Read more: https://lnkd.in/gpNsi3Xm