Post by McCann Singapore (Team Unilever @Omnicom)

Our copywriter Liyana Hidhir recently told LBBonline - Little Black Book that she has a “soft spot for stupid”. Liyana was featured as an up-and-coming creative in its Uprising column. “When you don’t take everything so seriously, it brings an electricity into the work that keeps you excited and makes everyone else excited with you,” Liyana says. “‘Stupid’ helps you stand out and leaves people with a smile – but only if you know how to be smart about stupid.” Read more about how Liyana brings in her love of play and world-building to connect with audiences: https://lnkd.in/gm2DDFKk