Post by François Quairel

Thrilled to share this exclusive interview with Yannick Bolloré, Chairman & CEO of Havas Group, conducted at Cannes Lions 2026. In a wide-ranging conversation, Yannick talks about Havas’s 3.1% organic growth in 2025, the group’s challenger mindset in a rapidly consolidating industry, and why he believes size - beyond a certain threshold - becomes a handicap rather than an advantage. He also unpacks “The Science of Desire”, Havas’s new global proprietary study, and explains why desire - not visibility - is the real driver of brand growth. And what the group’s reinforced investment in data, tech and AI is actually meant to deliver for clients. One of the most grounded conversations I’ve had at Cannes this year. Read the full interview here on The Media Leader UK https://lnkd.in/ekxg5MmT