Post by Forward Global

“Market perception of the target: deal maker or deal breaker?” Ling Ho, Partner and Head of Compliance & Investigations, and Augustin Drapier, Sales Director, share their perspective in CFNEWS on investor market sounding — the confidential, independent process of assessing how the market truly perceives an asset ahead of a sale. Their key message: an investment thesis built four or five years ago is often obsolete by exit time. The asset hasn't changed but the market's view of it has. Anticipating buyer perception, through a neutral third party with no stake in the transaction, allows sellers to adjust the equity story, address governance concerns, or defer a sale to secure better conditions. A strategic advantage that few players have fully integrated into their exit strategies. Full article : https://lnkd.in/eGCu89jf #Marketsounding #PrivateEquity #ExitStrategies #ForwardGlobal