Post by Fortune

“When a connection is authentic and real, it’s obvious to both parties. When it’s artificial or forced, it’s equally obvious." At #FuelUpWithFortune at Cannes Lions International Festival of Creativity, Gstaad Guy explained how the power of authenticity has lent credibility to his commercial relationships. He boasts 3.1 million Instagram and TikTok followers and has become a sought-after partner for the very brands he satirizes, most recently through a collaboration with Bentley. “People are buying the things I’m speaking about playfully, without me trying to sell them,” he said. “I was talking about the brands I work with today long before working with them. That’s where the authenticity comes in.” Read more: https://lnkd.in/esN-UPuR