Post by Fortune India

Name: 🚨 "Distinctive authenticity" is what separates successful celebrity brands from those that fail, sa
Uploaded: 2026-07-03T09:19:00.316Z
Channel: Fortune India
Description: 🚨 "Distinctive authenticity" is what separates successful celebrity brands from those that fail, says Afsar Zaidi, Founder & CEO of Exceed Entertainment, in an exclusive conversation with Fortune Ind

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🚨 "Distinctive authenticity" is what separates successful celebrity brands from those that fail, says Afsar Zaidi, Founder & CEO of Exceed Entertainment, in an exclusive conversation with Fortune India. Citing Saif Ali Khan's association with House of Pataudi, Zaidi explains why authenticity—not just social media following—is the key to building enduring consumer brands. #FortuneIndia #CelebrityBrands #BrandBuilding #Marketing Afsar Abbas Zaidi Exceed Entertainment Ajita Shashidhar

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