Post by Forbes

Long before self-purchase became mainstream, Mejuri was encouraging women to celebrate themselves. At the time, the idea felt radical. Jewelry was still largely marketed as something you received to mark an engagement, anniversary or major life event. Mejuri offered a different perspective: what if women bought jewelry for themselves? According to the company, more than 50% of Mejuri purchases are still made by customers buying for themselves — a figure that has held, and arguably strengthened, even as the brand has expanded into higher price points. That belief remains at the heart of the business. But as Mejuri approaches its second decade — with 61 stores globally, more than three million customers, and an expanding international footprint — founder and CEO Noura Sakkijha is focused on something bigger: building a legacy brand. Read the full story: https://lnkd.in/gxZ_ji2d 📸: Courtesy of Mejuri