Post by Forbes

Because FIFA tightly controls which brands can show up officially at the World Cup, luxury brands have found a workaround: tapping their social media creator networks. And luxury brands—creators of culture in the broadest sense—can’t afford to miss what is shaping up to be the ultimate cultural event of 2026. Keep reading: https://lnkd.in/gBUFD2Yr (Photo: Getty Images for American Airlines)