Post by Foodtech Now!
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What do consumers want and what do they really do? Good analysis of a discrepancy and how to deal with it as a food manufacturer... š Wish: Animal welfare, better origin, higher quality & better ingredients meets š Reality: Price as factor of purchase, offers/habits/quick availability, convenience #Proteins #Meat #AnimalHusbandry #ConsumerBehaviour If you want to dive deeper, have a look on our article on "The silent power of consumers": https://lnkd.in/eJyNdwub