Post by FocusCore Japan

Name: Most foreign companies enter Japan believing their brand carries the same weight it does at home. I
Uploaded: 2026-07-10T00:30:01.516Z
Channel: FocusCore Japan
Description: Most foreign companies enter Japan believing their brand carries the same weight it does at home. It doesn't. And that gap between perception and reality is where a lot of market strategies fall ap

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Most foreign companies enter Japan believing their brand carries the same weight it does at home. It doesn't. And that gap between perception and reality is where a lot of market strategies fall apart. Per Rasmussen has spent over 30 years building European consumer brands in Japan. In this clip, he explains why assuming brand strength transfers automatically is one of the most common and costly mistakes foreign companies make here, and why the path to building that recognition in Japan looks very different from anywhere else. Find the episode on: 👉 Spotify: https://lnkd.in/eRTYNbBW 👉 Apple: https://lnkd.in/ebVNiWhS 👉 Amazon: https://lnkd.in/edB_trRR Are you a bilingual executive navigating a job search in Japan? Let's talk: https://lnkd.in/gEWXAdN6 Dr. David Sweet

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