Post by Flore Tyberghein

🏐🐰 While Europe is in the US for the World Cup, Americans are in France for Bad Bunny... and last Tuesday, it gave Marseille's restaurants one of their best nights of the summer. Because Bad Bunny didn't just fill the Velodrome Marseille stadium. He reshuffled the entire city's dinner plans. While 60,000 people screamed Tití Me Preguntó into the summer night, our restaurant clients were seating a very different headliner: a tidal wave of American diners. On July 1st, the share of Americans at Marseille Zenchef tables simply doubled. Three things jumped out: ⏰ Americans book tables like they book tickets: early, and with zero chill. Reservations landed way ahead of the city's usual rhythm. 5️⃣ Bad Bunny is not a date-night guy. Tables of 5+ shot up 40% versus a normal Tuesday. 🍷 The show starts before the show. Rooftops and wine bars went off, while seaside terraces barely blinked. That night, the vibe beat the view. A concert doesn't just pack a stadium. It quietly rewrites where an entire city eats dinner. 🎤 #Zenchef #Hospitality #Restaurants #Marseille #BadBunny #FoodTech