Post by Flipkart

India’s next e-commerce growth wave is being shaped by existing shoppers returning more often, buying across more categories, and engaging with greater confidence. The latest How India Shops Online 2026 report by Bain & Company and Flipkart captures this shift clearly. Shoppers onboarded in 2020 now make 2x+ more transactions per customer, while spend per shopper in top metros is already ~65% higher than the national average. These shifts point to a shopper base that is becoming more engaged and more central to the next phase of e-commerce growth. Read the report to explore what is shaping India’s next e-commerce shift: https://bit.ly/3Q4To6c #HowIndiaShopsOnline #FlipkartStories #India #Shopping #ERetail #Ecommerce #Flipkart #Sales #MarketGrowth