Post by Flipkart

Counterpoint Research, in collaboration with Flipkart, released the ‘Smartphone Insights Report 2026’, showing how smartphone preferences in India are becoming more experience-led and value-conscious. The report finds that AI is now a key purchase driver, with nearly 9 in 10 users influenced by AI features. At the same time, performance, camera capabilities, and reliability continue to shape smartphone preferences across segments, as users look for devices that deliver stronger everyday experiences. The report also points to more deliberate buying behaviour, with longer replacement cycles and rising EMI adoption reflecting a sharper focus on value and affordability.  As smartphone expectations continue to evolve, Flipkart remains focused on enabling access, choice, and innovation across India’s mobile ecosystem. Read more: https://bit.ly/4w3vwk0 #Flipkart #Smartphones #AI #MobileTrends #DigitalCommerce #FlipStart