Post by FleishmanHillard Australia

When BookTok’s Off Campus fandom sparked a wave of new interest in ice hockey, it created a cultural moment we knew we had to be part of 🧊⛸️🏒 We jumped on the hype and helped bring Liquid I.V.’s partnership off-screen and into real life, working with the Sydney Bears to create energetic social content and tap into the buzz driving this emerging fandom. Thank you to Abby Seaman and The Sydney Morning Herald for joining us at last weekend’s Bears game to experience first-hand the rise of Australia’s hockey fandom and the cultural forces behind it. 📖 Read the article here: https://lnkd.in/guK7NbBF Annabel Smith Reegan Saiani Eilidh Robertson Harrison Power Blas Lamberti Bianca Musico Unilever Bing Lee Sydney Bears Ice Hockey Club #EarnedMedia #PR #BookTok #IceHockey #LiquidIV #SydneyBears