Post by Flávia Lobo

Some projects go beyond creative excellence — they represent what’s possible when two teams truly operate as one, with shared ambition, trust, and a clear purpose. Our new Co-Branding campaign between P&G and Mercado Livre, co-created with Mercado Ads, is one of those milestones. It’s the result of months of partnership, collaboration, and dedication from brilliant people on both sides who believed in the power of Retail Media to drive growth and build stronger connections with consumers. What makes this project truly special is not just the creative output, but the mindset behind it — a belief that when brands and platforms work together strategically, we can unlock new levels of business performance and long-term value creation. This is more than a campaign — it’s a step forward in how we co-create, measure, and scale initiatives that deliver real impact for both companies. Immensely proud of the team that made this happen and of the partnership we continue to build with Mercado Livre. Here’s to more innovation, collaboration, and growth — always as One Team. 💙🚀 Renata Herz Pedro Corradi Yormin Martinez Castro Mayara Prado Silva Natalia Ravazolli Lucas Fonseca Reis Lin Guowei Camilo Prado André Casagrande Juliana Esper Giovana Mendes Zamperlini Fernando Queiroz Izabella Benfica Tomas Paez Marithza Viteri Débora Aumiller

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