Post by Five9

Name: What does it take to drive real business outcomes with AI? At CCW, Russell Banzon from our partner
Uploaded: 2026-06-26T00:00:03.325Z
Channel: Five9
Description: What does it take to drive real business outcomes with AI? At CCW, Russell Banzon from our partner Cresta joined industry analyst Thomas Brannen (OnConvergence, LLC) to discuss what they're seeing ac

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What does it take to drive real business outcomes with AI? At CCW, Russell Banzon from our partner Cresta joined industry analyst Thomas Brannen (OnConvergence, LLC) to discuss what they're seeing across leading CX organizations — from eliminating unnecessary customer contacts to striking the right balance between AI automation and human expertise. One theme stood out: the most successful AI initiatives start with clearly defined business outcomes, then align technology to deliver measurable results. We're proud to partner with Cresta to help organizations transform customer experiences with AI-powered insights, agent assistance, and intelligent automation.

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